Expert Tip – Complete Crash Course in Search Engine Optimization (SEO) For Business Websites *VIDEO*
One of the most important things you can do for your business is make sure that people find you online. You have spent time and money building your website, writing your content, and refining your content. Now you have to build a readership (and hopefully, a huge email list and customer base). To build your readership, you could spend a lot of money to advertise your site with pay-per-click, banner ads, paid search engine subscriptions, or other methods, and eventually, you should probably do some of these things, but first, you need to optimize your site, so search engines will begin to index it. This is the most basic form of website advertisement, and is often overlooked, but it should be your highest priority when building an online business. The better your site is optimized, the higher you come up in the search engines. That means more FREE organic traffic.
The great thing about SEO (Search Engine Optimization) is that when it’s done right, it doesn’t cost you extra time or effort. In fact, if you find yourself spending extra time tweaking your site for the search engines, or thinking about ways to game the system, you are probably undoing all of the good work you have done in the past. SEO is simple. The most important aspect of SEO is, “search engines love unique content”. Write new, original posts often, and you will have a well ranked site.
The following video is an excellent presentation called “Is SEO Evil?”, by Scott Gledhill. It was originally presented at Web Directions South 2007, in Sydney, Australia. In this video, Scott explains why SEO is a basic discipline that every blogger should consciously incorporate into daily practice. View the transcript, and all the slide text HERE, or view the author’s original post at Slideshare.net.
For more on this topic, please read “Vital Blog Search Engine Optimization Elements to Focus On”. This excellent post is from Haiming Jiang’s Internet Marketing and Personal Development Blog.
Between the video above, and “Vital Blog Search Engine Optimization Elements to Focus On” you should have an excellent grasp on what you should be doing as you build your online business, but here are a few more quick tips.
Use Keywords in your blog posts. Search engines rank the words in your titles more highly than the body text on your page. Put the words that you think people should find you by in the
titles of your blog posts, and they will be more likely to show up in search engine results.
Don’t copy content. Search engine spiders compare your content to everything else that the search engine has indexed. If your content is very similar to that of another site, or if your site contains lots of copied content, the search engines will give you a very low ranking (and it can hurt the original content creator, as well).
Work to get inbound links. An inbound link is a link from another site to yours. Sites with many inbound links look more important to search engines, than sites that have few inbound links. While you might think that there are few things you can do to get many inbound links, there are a few things you can do to easily begin to gather many inbound links. The first, and most simple, is to ask! Contact other website owners, with sites like yours, and ask if they would be willing to exchange a link with you. It is good form to always give a link when you get a link, consequently, you only want to seek out sites that you would be proud to promote.
The second way to gather tons of inbound links, is to comment on other blogs. Usually when you place a comment on a blog, you have the opportunity to enter your website address. Usually the blog will display your name or nickname as a link to your site. I have a few rules about this, and I encourage you to read my post on this subject, but as long as you follow a few simple rules, this is a great way to gather a ton of inbound links.
Don’t game the system. Search engines can and will block sites that they deem to be “gaming the system”. While placing hidden text in your site may seem clever while you are doing it, you will really be sorry when you don’t exist in the Googlesphere any more. Learn the rules, then follow them.
I encourage you to spend the next 1 1/2 hours or so, and watch the video and read the linked post. I guarantee you will see an increase in your website traffic as you implement these practices.