got marketing?

Good Marketing is as important to your business as…well, nothing else…it’s THE most important thing.  If no one knows your business is there, essentially, you don’t really exist.  Think about it.  If there was a grocery store that sold the highest quality, best tasting, lowest priced groceries in town, where do you think they would position themselves?  Would they spend all their money and efforts on building a magnificent grocery store and then cover it with a huge tent and never let anyone know they existed?  Of course not.  They would study the town, build in a central location and advertise to everyone who might become their customer.

Maybe you have seen or heard of a little known ad campaign called “got milk?” which originated in 1993 by the California Milk Processor Board.  This group of milk processors agreed to allocate 3-cents of each gallon sold to fund efforts to promote the consumption of milk through marketing, advertising, promotion and public relations.1

Whoever came up with that catch phrase for the CMPB was clearly a marketing genius.  However, our country has gorged itself so much on the overuse of “got (fill in the blank)” that it has become a running joke in our household for the past several years.  I continue to be amazed at how many businesses use this marketing technique thinking themselves clever.  got bugs? got teeth? got carpet?  got windows? You get the point.  It has become nothing more than marketing noise in the ear of the customer.

Ann Sieg states it well in her book The Renegade Network Marketer, “Nothing Else In A Business Matters If Good Sales And Marketing Aren’t Being Used”.

The World Wide Web has become so central to today’s household that there are a huge variety of options you can use to effectively market your business.  Some are free, others cost a little, and of course, others cost a lot.  Where you fit in depends on your business, your marketing budget and your know-how (and if you don’t know how to do it, you can learn, or pay someone who does).

Stay tuned, because in the next few articles we will provide you with ways to effectively and creatively market your business.  In the mean time, may I suggest that you visit the Renegade University at www.renegadeuniversity.com.  Once there, type in your information to gain free access to the university and begin learning how to get your customers to come to you before having to plead for for their business.