In these interviews, Yvette talks about her introduction to “The Renegade Network Marketer” eBook, by Ann Sieg, and Mike Klingler’s “Renegade University”, and how she incorporated the ideas from these great programs into Renegade Marketing Strategies. She also, talks about the process of filming a series of Promotional and Educational videos for the company.

Yvette has been a successful business owner for over a decade, and in these videos, she offers some great insights into what it takes to build a profitable and growing business. She also details some of the tools and technologies she is currently using to promote Renegade Marketing Strategies. This is a great introduction to the world of Attraction Marketing.

If you are currently using video to promote your business, or you are considering trying your hand at producing online video content, these videos are of “must see” importance. While Yvette has great marketing and business experience, she is a beginner in the world of online video, and she shares important insights, learned through this experience, that will make your video productions go much more smoothly.

Part 1

Part 2

Part 3

Part 4

Part 5

Part 6

If you don’t take time to listen to them, chances are they won’t take time to listen to you.  Your product by itself won’t make your business successful.

A hundred years ago, if you owned the only hardware store in town, you probably would have been extremely successful.  You could have been the rudest, grumpiest, greediest store owner in town, but if your store was the only place within fifty miles to buy a hammer or saw, that’s where everyone would shop.

In today’s market, however, you face tremendous competition.  Customers are no longer just shopping for a product or service; they are shopping for a total experience.

In her book, The Renegade Network Marketer, Ann Sieg states, “It’s not about the product.  It’s about how you communicate the idea of the product.  …A marketing-centered business is an entirely different kind of operation than a product-centered business.  The ability to sell, and more importantly, understand how and why people do what they do, is by far the most potent moneymaking skill you can ever acquire.  It’s the beginning and end of all business success.”

One of the most efficient ways to learn about your customer is through what is called Social Marketing.  Social marketing is exactly what the name implies, and is not only effective, it’s also fun.  Social marketing can be used through websites such as www.facebook.com, www.myspace.com, and www.youtube.com, just to name a few.  Each of these sites gives you a chance to communicate one-on-one with literally thousands of people who you would otherwise not have the opportunity to communicate with.

Mike Klingler, founder of the Renegade University, offers a great advice on how to effectively use Social Marketing to take your business to levels you didn’t even know existed.  Go to www.marketingmerge.com.

The Professional side of Renegade University also offers step-by-step tutorials on how to take advantage of Social Marketing, and by the way, you can test out the Professional side for $1 for the first 7 days!  I guarantee, you will not regret it.

Stay tuned! In a future post, I will talk about two other great methods for listening to your customers, learning their needs, and refining your business to better serve your customers. Bookmark this page, and look for posts on “Customer Surveys” and “Web Forms”, coming soon.

Maybe you have seen or heard of a little known ad campaign called “got milk?” which originated in 1993 by the California Milk Processor Board.  This group of milk processors agreed to allocate 3-cents of each gallon sold to fund efforts to promote the consumption of milk through marketing, advertising, promotion and public relations.1

Whoever came up with that catch phrase for the CMPB was clearly a marketing genius.  However, our country has gorged itself so much on the overuse of “got (fill in the blank)” that it has become a running joke in our household for the past several years.  I continue to be amazed at how many businesses use this marketing technique thinking themselves clever.  got bugs? got teeth? got carpet?  got windows? You get the point.  It has become nothing more than marketing noise in the ear of the customer.

Ann Sieg states it well in her book The Renegade Network Marketer, “Nothing Else In A Business Matters If Good Sales And Marketing Aren’t Being Used”.

The World Wide Web has become so central to today’s household that there are a huge variety of options you can use to effectively market your business.  Some are free, others cost a little, and of course, others cost a lot.  Where you fit in depends on your business, your marketing budget and your know-how (and if you don’t know how to do it, you can learn, or pay someone who does).

Stay tuned, because in the next few articles we will provide you with ways to effectively and creatively market your business.  In the mean time, may I suggest that you visit the Renegade University at www.renegadeuniversity.com.  Once there, type in your information to gain free access to the university and begin learning how to get your customers to come to you before having to plead for for their business.

Earn Money On The Internet!
April 12, 2006

I am actually earning money with my personal website! How, you ask, am I doing that? With Google Adsense. If you notice, there are Google and Firefox links on every page of this site. Click them and I get paid. Pretty simple huh? If you would like to earn money on the web then click the Generate revenue on your site with Google Adsense link. Sign up for an Adsense account, then get paid. It couldn’t be simpler.

Tips:
Promote your site - You won’t earn a penny unless people find you.
Feature your ads prominently – People won’t click what they can’t see. Place multiple ads on every page. Not only does this make your ads more visible, but it might help your Google ranking. Google will find it’s own ads on your site. The more places you have ads, the more pages google will want to index. You scratch their back…

Create multiple Links - Give people options. Promote Firefox and Adsense and host links to other businesses.

Have a ton of great content! - This one is most important. Google Adsense creates ad content based on the content of your site. Google indexes your site based on content. People find you , read your page and return because of your content. If you don’t have good content you won’t have good conversion.

Create multiple sites - Search engine optimization 101 here. One of the factors that contributes heavily to your Google ranking is outside links. Many times, depending on the type of site you have, getting outside links is difficult. This is where multiple sites comes in. If you own three websites that all link to eachother it looks like each site has multiple outside links.

Create a free page - This goes along with the last tip. You don’t have to spend a bunch of money to have multiple websites. Check out Spaces.MSN.com, Yahoo 360 and myspace. These all will be found by Google, as readily as a hosted website with a unique domain name.

Remember that only Google matters - If you notice, the only search engine I mention in this posting is Google. Google OWNS search. If you are not being found on Google, chances are, you are not being found. Work to maximize your Google exposure. Read articles on seach engine optimiziation (SEO). Follow the directions. You will see a difference.

If you can follow these simple tips you can earn money with your website too.